Creative marketing for artists building careers, not just campaigns.
We develop artist brands, release campaigns and digital worlds that turn music into culture — and audiences into communities.
Talent gets attention. We build the brand, the campaign and the audience that turn it into a career.
One discipline, four ways in.
Come in for a single release or put RMG inside the artist team. Either way, the work starts with positioning and ends with an audience that moves.
Artist Positioning & Development
Brand strategy, narrative, visual world, content pillars and audience development.
02Release Campaigns
Singles, EPs, albums and tours — launch strategy sequenced beat by beat.
03Creative Direction
Campaign concepts, photo and music-video direction, visual references, social creative.
04Digital Strategy
TikTok, Instagram and YouTube, content strategy, community, and the analytics behind it.
Selected clients & projects
Direct client work and agency engagements. Some names reflect work delivered through CameraSeat and OmniKonnect JA.
Every project is a case study.
Context, challenge, strategy, execution, results — not a gallery.
Turning a tour slot into an audience
Directed the content and visual identity for SEJ on a tour featuring Ne-Yo and Akon — turning nightly stage time into 5M+ views and 10,000+ new followers.
Read the case →
Turning one single into a catalog moment
Managed and marketed a rising Jamaican artist through the viral run of "Mary Jane" — 3M+ TikTok creates — and converted the moment into a distribution deal and an international booking pipeline.
Read the case →
Getting a music executive comfortable on camera — in time for a book launch
Built a video-first content strategy for music executive and author Benny Pough, moving him from behind-the-scenes to on-camera ahead of his first book launch.
Read the case →Map your next rollout in two minutes.
Pick what you're releasing and when — the Rollout Planner builds the timeline backwards from drop day: setup, moment, and the weeks that compound. Yours to keep.
Build your next era.
Tell us the artist, the release and the goal. We'll come back with the rollout that gets you there.