The proof, not the gallery.
Each project below is a mini case study: the context, the challenge, the strategy, what we actually did, and what came of it.
Turning a tour slot into an audience
Directed the content and visual identity for SEJ on a tour featuring Ne-Yo and Akon — turning nightly stage time into 5M+ views and 10,000+ new followers.
Turning one single into a catalog moment
Managed and marketed a rising Jamaican artist through the viral run of "Mary Jane" — 3M+ TikTok creates — and converted the moment into a distribution deal and an international booking pipeline.
Getting a music executive comfortable on camera — in time for a book launch
Built a video-first content strategy for music executive and author Benny Pough, moving him from behind-the-scenes to on-camera ahead of his first book launch.
Content strategy inside major-label rooms
Built content calendars for a roster that included Marsai Martin, Buju Banton and the JUNGO Leaf brand by Takeoff & Quavo — and worked album and single launch ideas alongside We The Best's creative director and DJ Khaled's photographer.
A launch content engine for a celebrity beauty brand
Owned the content strategy behind a product launch for Marsai Martin's press-on nail brand, MARI — a video-first system built to convert attention into leads.
On set with dancehall's top tier
Production assistant on music-video sets for Alkaline, Govana, Malie Donn, Nhance and more — hands-on with how dancehall's biggest visuals get made.
Content strategy inside major-label rooms — DJ Khaled, Marsai Martin, Buju Banton, JUNGO Leaf — now focused on artists building what's next.
Your release is
the next case study.
Tell us what you're building and we'll map the rollout.