The marketing an artist needs to build a career.
Not graphics and videos on request. A brand, a campaign and an audience — developed with strategy first and run through the release and everything after it.
Artist Positioning & Development
Before the promo spend: who you are, who it’s for, and why it’s different — defined and made ownable.
Brand strategy
- Positioning & competitive framing
- Naming, tone and messaging
- Brand guidelines the whole team can run
Narrative
- The story behind the artist and the era
- Bio, press angle and talking points
- A one-line pitch people can repeat
Visual world
- Art direction and mood
- Colour, type and photo language
- A look that scales past one release
Audience & content pillars
- Who the audience is and where they are
- Three to five repeatable content pillars
- A growth roadmap, not a posting dump
Release Campaigns
A rollout is a system of moments, each one setting up the next. We build and run it end to end.
Singles
- Pre-save and teaser sequencing
- Creator seeding and sound strategy
- Release-week content plan
EPs & albums
- Multi-single arc and pacing
- Body-of-work narrative
- Press and partnership windows
Tour campaigns
- Date-announce and on-sale push
- On-the-road content capture plan
- City-by-city audience activation
Launch strategy
- Timeline mapped to real moments
- Budget allocation across the arc
- Post-release compounding plan
Creative Direction
The concept that ties the campaign together — and the references that get everyone building the same thing.
Campaign concepts
- The idea behind the era
- Key art and campaign framing
- How the concept lives across channels
Photography & video direction
- Shoot concepts and shot lists
- Music-video treatments with a POV
- Director and photographer briefs
Visual references
- Mood boards and look books
- Reference decks for collaborators
- Do / don’t visual guardrails
Social creative
- Formats and templates per platform
- Cutdowns and content series
- Creative that matches the strategy
Digital Strategy
Platform by platform — what to post, why, and how to turn the audience into a community.
TikTok
- Sound and hook strategy
- Creator and trend seeding
- Series built for the FYP
Instagram & YouTube
- Grid and Reels direction
- Long-form and Shorts plan
- Channel positioning
Community development
- Turning followers into a base
- Comment and DM strategy
- Owned channels — email / SMS
Content strategy & analytics
- Calendar with a job per post
- What’s working and what to cut
- Monthly reporting in plain language
Strategy first.
Everything else follows.
Get in the room
The artist, the audience, the market and the goal — before any creative gets made.
Build the identity
Positioning, narrative and a visual world that’s ownable and built to scale.
Direct the creative
Concepts, treatments and content that make the strategy visible.
Run the rollout
Campaigns, press and activations sequenced so every release builds on the last.
Or put RMG inside your artist team.
For managers and labels who don’t want a vendor on call, RMG works as a fractional creative marketing lead — in the room on positioning, rollout and creative across a roster or an album cycle, not a task at a time. If that’s the shape of what you need, say so on the form and we’ll scope it.
Independent artists. Managers. Labels.
Independent artists
Acts with the talent and the drive who need real marketing infrastructure behind the work.
Managers
Teams who want a creative marketing lead in the room, not another brief to write.
Labels
Rosters and album cycles that need positioning and rollout run to one standard.
Build your next era.
Tell us the artist, the release and the goal.