Context

Through CameraSeat, RMG worked on content for artists and brands operating at the top of the industry — the kind of accounts where a release is a coordinated, multi-team effort.

Challenge

At this level, content strategy isn’t done in isolation. It has to slot into rooms that already have creative directors, photographers, labels and managers — adding a point of view without adding friction.

Strategy

  • Systemize the roster. Give each artist and brand a content calendar with structure, cadence and intent rather than ad-hoc posting.
  • Contribute in the room. Bring launch and promo ideas to the table alongside the existing creative leadership.
  • Match the altitude. Ideas sized for the artist and the moment.

Execution

  • Spearheaded content-creation calendars for Marsai Martin, Buju Banton and the JUNGO Leaf brand by Takeoff & Quavo (2023).
  • Worked alongside Jamie Walker — Creative Director for We The Best — and DJ Khaled’s personal photographer to strategize ideas for album and song launches, promo and rollout.

Results

  • Structured content operations across a roster of major artist and brand accounts.
  • Launch and promo concepts developed inside a top-tier creative team.
  • Direct experience of how releases are actually planned and run at scale — the reference point behind every RMG rollout.